One of the Core Drives of the Octalysis Framework
The feeling of ownership and possession is a powerful force to hook players.
Uses Loss Aversion, Completionist Motivation, Endowment Effect, Identity Formation, number go up, Sunk Cost Prison, partially related to FOMO
Related to Virtual Economies
Techniques
- Collection Sets : Empty slots in sets hurt to look at
- Build-From-Scratch (#43): Enhancing ownership through user creation
- Endowment Effect: The tendency to value owned items more highly
- Exchangeable Points (#75): Strategic currency systems for in-system economies
- Monitor Attachment (#42): Increasing engagement through metric observation
- Alfred Effect (#83): Personalization that creates irreplaceable experiences
References
- Chou, Y. (n.d.).Chou-Actionable Gamification: Beyond Points, Badges, and Leaderboards.
- Ariely, D. (2008). Predictably Irrational: The Hidden Forces That Shape Our Decisions.